This is an article by our Editor Helen Duval

Apps are a superb invention giving companies excellent access to a bigger audience reach. Never before has it been easier to interact and gain the attention of potential new customers and all via the convenience of simple app innovation. For this sector being able to provide quotes, designs and technical specifications while out on-site is invaluable.

This type of technology is not just a small addition for a business, as it can really simplify connectivity with customers making it an excellent marketing tool. The simplicity to adopt them into a business makes apps an attractive addition to marketing campaigns as they are a fast and simple method of staying up to date in a world that increasingly demands we combine aesthetics, quality and technology. Whether it’s mobile showrooms as created by Infinity or construction management apps such as PlanGrid – business life is becoming so much easier through this type of technology.

By using and adapting smartphone technology, mobile apps give great added value as online support to a business, giving those who use them a richer experience of the companies who develop them. It’s a fast and simple additional customer service. Checking out the competition is always a wise idea so that any apps created do not replicate something that may already be on the market. Keeping things unique is essential in this sector with many new marketing apps created daily.

Discussions with customers about the purpose and usefulness of a new app may be helpful in the concept stage, to ensure that it has the right purpose as it is developed.

Consolidating data and evaluating the market will be important before budget is set aside to create the new ’sales tool’

Getting expert advice on coding and development will be vital once the decision has been made to progress with new app technology. With many online guides, YouTube tutorials or even short courses, it may be possible to create a shiny new app in-house.

If the thought of coding is a terrifying prospect, there are freelance sites such as Upwork, PeoplePer-Hour.com or toptal.com who can help companies tailor ideas and create a completely individual new app.

Once all things have been checked, and double checked, it will be necessary to try things out. For those with an established business then this is probably best done with existing customers, to see how well it is received and how much of a benefit it will be to their business too. Most people today use

digital technology to simplify many areas of business, so asking a few trusted customers for feedback prior to main launch might be a good idea.

Once any potential issues have been ironed out the marketing to support the launch of the app can then be rolled out to the wider customer base and potential target market.

Promotion for apps can be achieved effectively via all main social media channels and online support avenues, such as publishers and promotional online portals. People can quickly pick up on adverts and this can all tie into corporate websites and branding programmes. App promotion does not have to cost vast amounts money with boost options available on most of the well known social feeds to help promote the launch. If selling products or services to the consumer market then it is probably best to get rid of any potential technical glitches or bugs before going all out on an app marketing campaign.

Once the app has been tried, tested and achieved the standard required, a launch programme should take place in all relevant trade sectors. Here it may be worth tying into online publishing options who can help to promote things for quicker awareness and faster uptake. Keep on creating a buzz about the new technology and ensure that the app is regularly checked by the original developers in order to optimise its benefits for customers. Customer feedback and applying any suggestions given will help to keep a company ahead of its competition.