For Glasgow-based Windowlus the digital benefits gained after winning Video Production4’s virtual tour has brought exceptional results. Currently, the family-run window and door manufacturing business is busier than ever and with increased Facebook as well as Instagram traffic, this has really boosted morale as well as enquiries at the company.
After linking into the now regular ‘Live Chat’ with Jason Grafton-Holt and Lee Clarke one Friday evening at the beginning of Lockdown, Craig MacKenzie joined discussions about video marketing. With samples of Morley Glass products already in the Windowplus showroom it seemed natural to enter the competition to win one of the virtual tours.
After later winning the competition, the Social Media viewing figures have soared which has resulted in increased page likes, regular visitors and the all important enquiries.
Craig considers that digital marketing is now the route forward. He comments,
“I never expected to win the competition but was thrilled when we did. The virtual tour has given us clear advantages and to me, it is obvious that online and digital marketing is the way forward. This company has been very good at making windows for over 35 years; we have a solid business but we have not given much focus to marketing before – that is now changing as the results have been phenomenal.
We work with a variety of customers from single installers to small house builders and are proud of the reputation we have forged in sometimes difficult economic times. We are recognised for the reliability and quality of our products which are then installed in all sized projects, from replacement windows to new build installations for the domestic market.
Our audience reach has skyrocketed from a couple of hundred hits a month on our social media channels to literally nearly 4 thousand. It is obvious to me that a digital platform brings many benefits – we can interlink our website and social feeds and keep the momentum going.
For our customers it has brought them advantages as they can steer potential customers to the virtual tour link which demonstrates the qualities of the products in our range and how they are manufactured. It’s a win, win all round.”
WindowPlus was originally launched in 1984 and is now run by the second generation of family members. Being reliable and trustworthy, customers can rely upon the vast wealth of window and door replacement knowledge that is readily available for customers – a fact supported by the fact that the company now services second generation trade and retail customers.
Previous Windowplus larger contracts have included Housing Associations, Church of Scotland, Airbles Road Hospital, St Margaret’s Hospice, Port Glasgow Housing Association, East Renfrewshire Council and the Penguin Cafe at Edinburgh Zoo as well as the company’s latest, ongoing new build contract with Bute Homes.
For more company information please visit www.windowplus.co.uk or to see the virtual tour link please click on the link below https://my.matterport.com/show/?m=hRK73FCJSvS&fbclid=IwAR33SXXxuEfcLxMFfqD1Hb-SVu1hfAkhAtZbSQMqbKgCjI-GpsBwJcuNdvE