Trade and retail specialist Flair Windows agreed to a pilot installation of Infinity’s new Capture software at the end of 2018, and liked the system so much that it has made it a permanent fixture on its website.

Capture is a simple website plug-in which gives retail window companies a smart and user-friendly way of capturing leads from visitors to their site.

It incorporates a powerful ‘design your own window or door’ function which invites visitors to play around with bespoke product types, designs, sizes, colours and even hardware choices online to create their own perfect product.
They can then simply click a button within Capture and send an instant enquiry for that product.

Ryan Lugg, Company Director of Flair Windows says the system is delivering exactly what it promised: “Capture is the perfect name for this product because it really is allowing us to capture more high quality leads from the website for both our retail and trade outlets. It gives us a clear indication of the customer’s requirements before we even make contact with them, and some of those customers are telling us that it’s also prompting them to explore a wider variety of options and look at products they might not previously have considered.

“When we first started to analyse what we wanted from a lead generator – two
things were clear. Firstly, it had to be simple enough for any member of the general public to use and secondly it had to able to answer enough questions for it to be worthwhile us using. Capture by Infinity has achieved both of those things with detailed but straightforward quotations now coming through online.

“As the whole industry takes steps to move their customer communication online,
we’re making sure that Flair are at the very forefront of that in partnership with Infinity and with other avenues we’re currently exploring. We’ve got a very forward thinking team here who are eager to use technology as much as possible to ensure the smoothest transition from enquiry to order for both their retail and trade customers.”

Infinity launched in January 2019 determined to deliver ‘endless possibilities’ for both installers and fabricators. Alongside the Capture lead generation tool, it has also released details of Showroom, a personalised lead generation app which lets Infinity customers create their own virtual showroom packed with their own marketing content. They can add brochures, videos, installation photos and galleries and use it as an extension of their website or as a useful additional sales channel.

More details on Infinity and the additional products coming soon are available on Twitter @infinityloop_ or via the website at