Europe’s biggest sash window manufacturer Victorian Sliders looks at the latest Google Trends data, and what it tells us about the state of the market.
2020 has been the strangest and most challenging year many of us will have experienced in our lifetimes – but despite it all, demand for glazing products remains extremely strong.

Back in April, when the pandemic was at its height, even the most optimistic among us wouldn’t have predicted that sales would be soaring come July and August.

But remarkably, that’s exactly what happened. Partly, we know this simply from first-hand experience – at Victorian Sliders, we’ve been inundated with sales and enquiries, and enjoyed several of the most successful weeks in our history.

However, we also know it from looking at Google’s search data, too.
Google Trends
Google gives specific search terms scores between 0 and 100 based on how many people are searching for them at any given time.
Between July 26th and August 1st, searches for ‘sash windows’ in England reached 100. If you look at searches for the same term over the last five years, you’ll find that they’re currently at the highest level they’ve been since 2017.
You can also see that searches for the term went into sharp decline in March 2020, when lockdown came into effect, but that by May they’d largely recovered, and continued to climb from there.
Widen the area to the UK as a whole, and the general trend is the same – strong in January and February, a dramatic fall in March, a steady recovery throughout April and May, leading to the huge demand we’ve all experienced in June, July and August.
Related terms like ‘uPVC sash window’ have also done extremely well, and are currently receiving the highest number of searches in years.
ECOSlide: Stylish, versatile and competitively-priced
What does all that mean for installers? Now’s the time to start offering quality PVCu sash windows.
Lockdown saw home improvement move up the priority list for tens of millions of people confined indoors – and thousands are now on the lookout for stylish, eco-friendly and cost-effective products that can improve their property’s aesthetic appeal.
ECOSlide, Victorian Sliders’ enormously successful PVCu sash window, ticks all of those boxes.
It comes with ‘A’ Window Energy Ratings as standard (A+ ratings with an Argon-filled unit) and is extremely secure – unlike many competitor products, it uses top and bottom toughened glass as standard, and features an anti-jemmy bar.
It’s also extremely versatile – available in a vast array of foils and any RAL colour, as well as offering plant-on sash horns as standard, the option for run-through sash horns, and, soon, a deep bottom rail.
But best of all, it’s available with a 10-year guarantee, and in any size up to 1300mm by 2400mm, for just £199.
Don’t miss out on booming interest in sash windows – contact Victorian Sliders today, and find out why we’re trusted by more than 3,000 installers countrywide.
For more information visit or call 01269 846200.