Polyframe has launched a new 12-week campaign designed to help installers make more of its REHAU range, identify new sales opportunities and win a greater share of projects.
The trade fabricator’s ‘12 Weeks of REHAU’ campaign will run throughout the autumn, putting a different aspect of Polyframe’s REHAU offer in the spotlight each week – from colour, flush sash and sliding doors to commercial opportunities, technical support and next-generation window technology.
Building on a relationship with REHAU spanning more than 30 years, the campaign aims to give Polyframe customers practical information they can use to broaden their offering and strengthen conversations with homeowners and commercial clients.
Across the 12 weeks, Polyframe will highlight opportunities around REHAU’s extensive colour options, Rio flush sash windows and SLINOVA sliding patio doors, alongside the performance benefits that can help installers turn product specifications into compelling customer benefits.
The campaign will also encourage installers to look beyond individual window orders and consider the potential to supply more of each project. Polyframe manufactures a broad REHAU portfolio covering casement, flush sash and tilt & turn windows, residential and French doors, as well as SLINOVA sliding patio doors.
Elaine Baird Group head of marketing for Polyframe said: “12 Weeks of REHAU is about showing customers just how much opportunity there is within the range. Whether that means adding more colour options, introducing flush sash or sliding products, supplying more of a complete property or looking at opportunities outside their traditional market, we want to give customers the products, information and support to help them grow.
“It’s also about going beyond individual product features. Thermal efficiency, security, weather performance, acoustics and low maintenance all matter to the end customer, so we want to help installers translate those technical benefits into stronger sales conversations.”
Commercial opportunities will form another important part of the campaign. Polyframe supports light commercial and larger-scale projects with specification and technical assistance, performance information and project advice, including support from tender through to installation.
A major focus will be REHAU ARTEVO, the advanced 80mm system manufactured by Polyframe using REHAU’s RAU-FIPRO X composite technology.
Two weeks of the campaign will be dedicated to ARTEVO – initially exploring the system and its capabilities, before looking at the markets and projects where installers could use it to expand their pipeline.
Combining structural capability with slim sightlines, large glazing possibilities and strong thermal performance, ARTEVO is suitable for applications ranging from residential developments and high-performance homes to education, healthcare, offices and public-sector buildings.
The campaign will conclude by looking towards future market requirements, including energy efficiency, sustainability and whole-life product considerations. ARTEVO profile cores can contain up to 75% recycled PVC, while its composite construction reduces reliance on conventional steel reinforcement.
Elaine Baird added: “The campaign may run for 12 weeks, but the bigger objective is what happens afterwards. We want customers to come away with a better understanding of what’s available to them and where their next opportunities could be.
“Whether they want to expand their product range, pursue larger commercial projects, explore ARTEVO or simply grow the REHAU business they’re already winning, Polyframe has the manufacturing capability and expertise to support them.”
Polyframe will publish a new focus throughout each week of the 12 Weeks of REHAU campaign.
For more information, visit Polyframe’s website. www.polyframe.co.uk
