The UK’s leading PVC-U manufacturer, distributor and recycler Eurocell has doubled its digital investment to drive market growth through new technological advancements.

As part of its commitment to delivering a market leading digital proposition, the business has launched a new website, which boasts a range of new features that have been designed with a customer-centric focus.

Eurocell have been market leaders in the PVC-U building products sector for almost 50 years and have recently appointed Darren Waters as the new chief executive officer, who brings ambitious plans and 20 years of industry experience to the Group.

The new website puts the business in good stead to grow its brand awareness and online presence, launch a wider product range and improve the shopping experiences of both trade customers and homeowners alike.

With new features to support Eurocell’s market acceleration, the website allows customers to find whatever they need around the clock, including an improved click and collect service from their 214 trade counters.

The website is integral to how Eurocell operates in its different markets and updates made to specifier and fabricator onsite content including detailed product specifications, full access to Eurocell’s BIM models and downloadable brochures, all available through the new responsive design platform, as well as improved homeowner inspiration and purchase pages, are set to deliver an exceptional customer service to all consumer groups.

Rob Henderson, head of digital marketing at Eurocell comments: “This milestone digital investment for Eurocell has been fantastic for the business and has allowed us to take the next step towards growing our online presence and expanding our offering.

“We are proud of our customer-centric approach which has driven changes in our online accessibility to be specifically tailored to our customers who can order, enquire and browse on the go easier than ever before, to suit their changing schedules.

“This focus on expansion continues to place us at the forefront of the market as we continue to adapt the way we operate to align with industry changes and meet the needs of our customers.”