Industry leader Liniar has a strong focus on doing the right thing. Its recent stance on the use of reinforcement in PVCu window systems demonstrates a clear corporate conscience, along with a desire to challenge and change negative perceptions and industry standards.

The pioneering systems company has commenced 2020 with the launch of a new brochure, ‘Making the Change’. It recognises that profile supply is one of the major decisions facing window fabricators and installers, and the brochure aims to stimulate the thought process behind choosing a supplier to partner with.

An informed decision

Whether starting a company from scratch or seeking to move away from an existing provider, choosing PVCu profile is a big decision, and one that could impact the profitability of your company for years to come.

Liniar’s latest brochure is intended to be a helpful guide to stimulate the thought process and highlight specific areas to investigate when talking to profile suppliers – explaining why the answers are critical to the future of your business and helping you to make an informed decision.

Breaking the mould

Liniar’s ‘Making the Change’ brochure outlines over three dozen areas to consider – from the product range itself to service delivery excellence; also covering marketing and technical support to sustainability, accreditations and investment levels.

Group Marketing Director Sue Davenport discusses the thought process that went into writing ‘Making the Change’ – and why a brochure like it was long overdue.

Listening to customers

“One of the first rules of marketing is to listen to your customers – and that begins at the stage you first start speaking to them, before they’ve bought a single item,” explains Sue.

“I’ve had the pleasure of meeting a wide range of fabricators over the last few years, and every time they tell me why they chose Liniar, I learned something new. Everyone has different motivations and criteria for selecting a new supplier, and we thought putting all of these reasons together in one handy book would be helpful to others going down the same route.

Not just about price

“Beginning the process of choosing a new or additional systems company means asking yourself questions about what you want for your business. We often find that price is the first consideration, but even this goes much deeper.

“In our experience, price is one of the last things to be discussed; in fact, many of our customers can testify that it actually didn’t form a large part of the decision making process. It’s about understanding what customers want and need, and making sure it can be delivered. Price is simply a part of that.”

What customers think

Sue continues,

“Initial feedback from fabricators who’ve seen the ‘Making the Change’ brochure has been phenomenal; they feel the guide really does help them to pick out the few things are really important to them, and ask the right questions of the people they’re speaking to.

“We’d urge fabricators to use ‘Making the Change’ as a checklist – no matter what systems companies they’re considering.

“Crucially, even if they don’t choose Liniar as their systems company, we feel that we’ve helped them along their journey – and that also feels like a positive change in the industry.” To get your hands on a copy of Liniar’s Making the Change brochure, email